Immersive Art & Design
Projects
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Electric Forest Fest
- Pin & Poster
Physical Item Design
Illustration
MJ was contracted to create a poster and two pins for the Electric Forest festival’s puzzle hunt in 2022. These elements helped keep players engaged and excited, as well as doubling as a social media worthy keepsakes.
Uncharted Press Mailer
Graphic Design
Illustration
Marketing Materials
This was an Uncharted IP marketing experience crafted for Sony Pictures. The puzzle press mailer generated buzz around the Uncharted movie, creating posts and stories surrounding the DVD release.
MJ created the illustrations and design for the three pages featured below.
Invisible Man Press Mailer
Marketing Materials
Illustration
This activity booklet made for Universal to promote the digital release of The Invisible Man created a lot of hype on social media surrounding the DVD.
MJ created a signature piece for this booklet, which you can see in the far left and far right images. He also created the text elements for the digital release of the puzzle (left) and the text elements for the print release (right).
Clue Walking Adventure Catalogue
Photo Manipulation
Graphic Design
This ongoing event using the Hasbro Clue IP is a smash hit in Chicago.
MJ created all of the illustrations and graphic design for the catalogue (excepting the cover illustration), a central piece of the game that leads players around the city to their walking adventure destinations.
Designed up to Hasbro standards, every piece of design and illustration was informed by Clue branding documents.
MJ’s CURRENT Statement on AI
This project was completed with generous use of the AI model MidJourney.
While I think there is a possible future where commercial artists and illustrators like myself can ethically utilize AI art as a tool (ie, underpaintings, fantastical reference, etc), after consideration, I do not believe that any AI company addresses their sources for training data in a manner I am comfortable with. For the convenience that AI generated underpaintings, reference, or photo-manipulation assets provide, the ethical ramifications are not worth it.
For the foreseeable future, I will not be using AI in any of my work.
I might reconsider this stance if there are heavy enough restrictions imposed on AI development that cover copyright and compensation surrounding training data. But honestly? I think my skills are strong enough to not require AI for the vast majority of projects anyways.
When images need to function, we'll work together to make sure the user/player/guest will be able to "get" what they need to from the illustration. This was a quick guide I made for the client to choose which color correction made the puzzle element (blood) work best without calling too much attention.
The evolution of a "functioning" illustration. The client and I went through multiple iterations to try and make this puzzle element work. Eventually the client removed the text element entirely. (You can see the illustration rendering improve as well!)
This is a side-by-side of how these illustrations changed from start to finish in order to accommodate the needs of the project (blood trail puzzle and furniture locating).
This is a side-by-side of how these illustrations changed from start to finish in order to accommodate the needs of the project (blood trail puzzle and furniture locating).
This is a side-by-side of how these illustrations changed from start to finish in order to accommodate the needs of the project (blood trail puzzle and furniture locating).